Role
Lead Designer | BBC Studios
Overview
Brand identity for BBC Talentworks, a BBC Studios initiative streamlining upstream talent opportunities. The brief required a clear, scalable identity system that could communicate the programme's purpose across internal and external channels without competing with established BBC sub-brands.
My Contribution
• Led branding and creative direction for the initiative
• Designed the master logo and a suite of sub-brand logos for different programme areas
• Created visual assets for internal and external communications across digital and print
• Designed the master logo and a suite of sub-brand logos for different programme areas
• Created visual assets for internal and external communications across digital and print
Key Highlights
• Identity system provided clarity across BBC Studios' talent development offering
• Scalable logo system adopted across multiple programme areas without loss of coherence
• Assets rolled out across internal communications, digital, and external-facing materials
• Scalable logo system adopted across multiple programme areas without loss of coherence
• Assets rolled out across internal communications, digital, and external-facing materials
Software used
Adobe Illustrator, Photoshop, InDesign