Role
Creative Director / Design Lead | Poseidon Digital / Worlds®
Overview
From the creators of the multi award-winning Mesmerica comes Beautifica, a 360° dome experience celebrating beauty, colour, and the natural world. The show required a distinctive visual identity that could stand apart from the wider Worlds® portfolio while maintaining brand cohesion, and a campaign system capable of reaching family audiences across 30+ cities worldwide.
My Contribution
• Developed key visuals and branding to capture the show's uplifting and awe-inspiring themes
• Led art direction and marketing design across all promotional materials
• Collaborated with the lead animator to shape the immersive aesthetic
• Created motion graphics and animated previews for audience engagement across digital platforms
• Ensured visual consistency with the wider Worlds® brand family while giving Beautifica its own identity
• Led art direction and marketing design across all promotional materials
• Collaborated with the lead animator to shape the immersive aesthetic
• Created motion graphics and animated previews for audience engagement across digital platforms
• Ensured visual consistency with the wider Worlds® brand family while giving Beautifica its own identity
Key Highlights
• Beautifica has sold over 400,000 tickets across 30+ cities worldwide
• Successfully established a distinctive identity within the award-winning Worlds® portfolio
• Assets deployed across social media, digital advertising, and venue environments internationally
• Successfully established a distinctive identity within the award-winning Worlds® portfolio
• Assets deployed across social media, digital advertising, and venue environments internationally
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects , Generative AI, Google Web Designer