Role
Lead Designer | BBC Studios
Overview
Design work for Bluey as part of the BBC Studios brand team, supporting the show's global expansion through large-format, digital, and packaging design. Bluey is one of the most commercially successful children's properties ever made — the second most streamed US show in any genre in 2023, reaching audiences in 140 territories.
My Contribution
• Designed large-format banners, online assets, print advertising, and packaging
• Created brand assets for use across multiple platforms and international markets
• Ensured consistency across all output in line with tightly managed Bluey brand guidelines
• Created brand assets for use across multiple platforms and international markets
• Ensured consistency across all output in line with tightly managed Bluey brand guidelines
Key Highlights
• Bluey became the second most streamed US show in any genre in 2023, reaching audiences in 140 territories
• Licensed products now available in over 50 countries, with BBC Studios generating £2.7 billion in global retail sales across its portfolio
• Bluey holds multiple BAFTA, Emmy, and AACTA awards for Best Children's Programme
• Work contributed to the brand during a period of major international expansion
• Licensed products now available in over 50 countries, with BBC Studios generating £2.7 billion in global retail sales across its portfolio
• Bluey holds multiple BAFTA, Emmy, and AACTA awards for Best Children's Programme
• Work contributed to the brand during a period of major international expansion
Software used
Adobe Illustrator, Photoshop, InDesign