Role
Creative Director / Design Lead | Poseidon Digital / Worlds®
Overview
A 360° dome experience transporting audiences through surreal landscapes, particle fields, and euphoric dreamlike environments. Astronomica required a visual identity and campaign system that could communicate awe and wonder to US audiences across digital, print, and motion channels, sitting alongside the established Mesmerica and Beautifica brands in the Worlds® portfolio.
My Contribution
• Developed and produced key art and branding to capture the show's uplifting themes
• Led art direction and marketing design, ensuring consistency across all promotional materials
• Collaborated with the lead animator to shape the show's immersive aesthetic
• Created motion graphics and animated previews for social and digital advertising
• Worked with editors to align visuals with the musical storytelling
• Led art direction and marketing design, ensuring consistency across all promotional materials
• Collaborated with the lead animator to shape the show's immersive aesthetic
• Created motion graphics and animated previews for social and digital advertising
• Worked with editors to align visuals with the musical storytelling
Key Highlights
• Promotional materials deployed across the US for the award-winning show across digital, social, and venue marketing
• Part of the wider Worlds® portfolio that reached over 1.3 million audiences across 100+ venues
• Show contributed to Worlds® being recognised as a leading immersive entertainment brand in North America
• Part of the wider Worlds® portfolio that reached over 1.3 million audiences across 100+ venues
• Show contributed to Worlds® being recognised as a leading immersive entertainment brand in North America
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects , Generative AI, Rinway Ai, Node workflow