Role
Lead Designer
Overview
A refreshed logo for the BBC’s Countryfile, aligning with the show’s modernised direction while maintaining its connection to Britain’s rural heritage, working with the production teams and the branding team.
My Contribution
• Redesigned the logo and visual identity.
• Ensured brand consistency across digital, print, and broadcast media.
• Created seasonal variations for different times of the year.
• Ensured brand consistency across digital, print, and broadcast media.
• Created seasonal variations for different times of the year.
Key Highlights
• Successfully modernised the brand while retaining its heritage.
• Created print and digital applications for the redesign.
• Strengthened the show’s visual presence for a new generation.
• Created print and digital applications for the redesign.
• Strengthened the show’s visual presence for a new generation.
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects