Role
Lead Designer | BBC Studios
Overview
A brand refresh for BBC One's Countryfile, one of the UK's most watched factual programmes, regularly drawing 5-7 million Sunday evening viewers. The brief was to modernise the visual identity while preserving its connection to Britain's rural heritage, working closely with BBC production and brand teams across broadcast, digital, and print applications.
My Contribution
• Redesigned the logo and visual identity, balancing modernisation with heritage
• Ensured brand consistency across digital, print, and broadcast applications
• Created seasonal logo variations for use at different times of the year
• Worked directly with BBC production and brand teams to align the refresh with editorial direction
• Delivered the refresh across all consumer touchpoints including merchandise and promotional materials
• Ensured brand consistency across digital, print, and broadcast applications
• Created seasonal logo variations for use at different times of the year
• Worked directly with BBC production and brand teams to align the refresh with editorial direction
• Delivered the refresh across all consumer touchpoints including merchandise and promotional materials
Key Highlights
• Refresh reduced production costs by £25,000 while strengthening visual identity and audience engagement
• New identity rolled out successfully across broadcast, digital, print, and retail channels
• Seasonal variations adopted across on-air presentation, social media, and marketing materials
• New identity rolled out successfully across broadcast, digital, print, and retail channels
• Seasonal variations adopted across on-air presentation, social media, and marketing materials
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects