Role
Lead Designer | BBC Studios
Overview
A series of woodcut-style illustrations for Doctor Who, developed as alternative brand artwork for use across merchandise, licensing, and promotional applications. The brief was to create a distinctive premium and collectable treatment, giving licensees a new visual direction alongside the main brand assets.
My Contribution
• Developed the woodcut visual concept and illustration style from brief through to finished artwork
• Created a suite of character and iconographic illustrations in the woodcut treatment
• Worked within BBC brand guidelines while pushing into new aesthetic territory
• Delivered artwork in formats suitable for both print production and digital use
• Created a suite of character and iconographic illustrations in the woodcut treatment
• Worked within BBC brand guidelines while pushing into new aesthetic territory
• Delivered artwork in formats suitable for both print production and digital use
Key Highlights
• Artwork added a premium, collectable visual direction to the Doctor Who brand portfolio
• Illustrations deployed across merchandise and licensing applications
• Work contributed to the commercial flexibility of one of the BBC's most valuable IP
• Illustrations deployed across merchandise and licensing applications
• Work contributed to the commercial flexibility of one of the BBC's most valuable IP
Software used
Adobe Illustrator, Photoshop