Role
Lead Designer | BBC Studios
Overview
Development of alternative evergreen brand assets for Doctor Who, created to offer new visual styles to global brand licensees. The styleguides needed to expand the brand's commercial flexibility and open new licensing opportunities without compromising the show's core visual identity.
My Contribution
• Created a unique set of character illustrations in distinct visual styles for licensee use
• Developed trend-driven brand assets across multiple design directions
• Designed comprehensive art guides for merchandising, promotions, and licensing pitches
• Developed trend-driven brand assets across multiple design directions
• Designed comprehensive art guides for merchandising, promotions, and licensing pitches
Key Highlights
• Styleguides opened new licensing opportunities across a wider range of product categories
• Visual flexibility built into the system allowed licensees to apply assets across very different product types
• Work contributed to one of the BBC's most commercially active and globally valuable licensing portfolios
• Visual flexibility built into the system allowed licensees to apply assets across very different product types
• Work contributed to one of the BBC's most commercially active and globally valuable licensing portfolios
Software used
Adobe Illustrator, Photoshop, InDesign