Role
Lead Designer | BBC Studios
Overview
An officially licensed Doctor Who emoji collection created to coincide with World Emoji Day and a new series launch. The work required designing character-accurate digital assets that work at very small scale across messaging platforms and social media.
My Contribution
• Designed a full set of character emojis for official use across digital platforms
• Hand-sketched and illustrated each character before developing final digital assets
• Worked closely with the BBC brand team to ensure accuracy and licensing compliance
• Hand-sketched and illustrated each character before developing final digital assets
• Worked closely with the BBC brand team to ensure accuracy and licensing compliance
Key Highlights
• Officially licensed collection released to coincide with World Emoji Day
• Assets deployed across social media and digital brand channels, driving fan engagement
• Extended Doctor Who's presence into digital culture as part of one of the BBC's most commercially active franchises
• Assets deployed across social media and digital brand channels, driving fan engagement
• Extended Doctor Who's presence into digital culture as part of one of the BBC's most commercially active franchises
Software used
Adobe Illustrator, Photoshop