Role
Lead Designer | BBC Studios
Overview
Individual episode posters for Doctor Who, released weekly ahead of broadcast to build anticipation and drive social engagement. Each poster needed to tease the episode without revealing plot, working within the show's visual brand while feeling distinct week on week.
My Contribution
• Created visually distinct teaser posters for each episode in the series
• Developed unique compositions that hinted at episode themes without spoiling story
• Delivered a consistent visual rhythm across the series while keeping each poster individual
• Developed unique compositions that hinted at episode themes without spoiling story
• Delivered a consistent visual rhythm across the series while keeping each poster individual
Key Highlights
• Posters became widely shared across social media and picked up by press outlets
• Weekly release cadence maintained consistently across the full series run
• Work contributed to strong social engagement and pre-episode audience anticipation
• Weekly release cadence maintained consistently across the full series run
• Work contributed to strong social engagement and pre-episode audience anticipation
Software used
Adobe Illustrator, Photoshop, InDesign