National campaign advertising
Role
Lead Designer | BBC Worldwide Live Events
Overview
Key visuals and national advertising campaign for the Doctor Who Experience, a large-scale interactive exhibition that ran for five years across London Olympia and Cardiff Bay. Covering over 4,000 square metres and attracting up to 250,000 visitors per year, it was one of the most ambitious Doctor Who exhibitions ever staged.
My Contribution
• Developed key art and all promotional assets for the experience and its evolving seasons
• Directed photoshoots and digital artwork production for national advertising
• Created special effects compositing and motion graphics for TV and digital advertising
• Managed design production across the full national advertising campaign
• Directed photoshoots and digital artwork production for national advertising
• Created special effects compositing and motion graphics for TV and digital advertising
• Managed design production across the full national advertising campaign
Key Highlights
• National campaign ran for an exhibition attracting up to 250,000 visitors per year
• Exhibition ran for five years across London and Cardiff, covering over 4,000 square metres
• Established as a must-visit attraction and a major contributor to Cardiff Bay tourism
• Brand consistency maintained across print, digital, merchandise, and environmental graphics across the full run
• Exhibition ran for five years across London and Cardiff, covering over 4,000 square metres
• Established as a must-visit attraction and a major contributor to Cardiff Bay tourism
• Brand consistency maintained across print, digital, merchandise, and environmental graphics across the full run
Software used
Adobe Illustrator, Photoshop, InDesign