Role
Lead Designer | BBC Studios
Overview
Packaging and sleeve design for the official Doctor Who: The Edge of Time vinyl release — the soundtrack to the immersive VR video game, released by Demon Records and distributed by HMV. The design needed to work as a premium collector's item for a passionate fanbase while communicating the game's immersive, contemporary quality.
My Contribution
• Led the visual concept and packaging design from initial brief through to press-ready artwork
• Designed the gatefold sleeve, inner sleeves, and label artwork as a cohesive visual narrative
• Collaborated with production teams to select materials and finishes for the collector's edition
• Bridged classic Doctor Who visual references with the contemporary aesthetic of the VR game
• Designed the gatefold sleeve, inner sleeves, and label artwork as a cohesive visual narrative
• Collaborated with production teams to select materials and finishes for the collector's edition
• Bridged classic Doctor Who visual references with the contemporary aesthetic of the VR game
Key Highlights
• Received positive reception among collectors and Doctor Who enthusiasts on release
• Gatefold design complemented the game's immersive qualities in physical collector format
• Delivered to press specification for HMV national distribution on schedule
• Gatefold design complemented the game's immersive qualities in physical collector format
• Delivered to press specification for HMV national distribution on schedule
Software used
Adobe Illustrator, Photoshop, InDesign