Role
Design Director | Mozzington
Overview
Brand identity for Gola, a sustainable chocolate brand empowering female cocoa farmers in the Gola rainforest. The brief required a visual identity that could carry a powerful ethical story while competing on shelf with established premium chocolate brands.
My Contribution
• Conducted brand research and trend forecasting to establish the visual direction
• Directed an illustrator to craft empowering character-led visuals rooted in the brand's story
• Developed packaging and all brand materials to communicate the Gola story with clarity and warmth
• Created a brand identity system built to scale across packaging, digital, and retail environments
• Directed an illustrator to craft empowering character-led visuals rooted in the brand's story
• Developed packaging and all brand materials to communicate the Gola story with clarity and warmth
• Created a brand identity system built to scale across packaging, digital, and retail environments
Key Highlights
• Brand identity positioned Gola as a distinctive, ethically led premium chocolate brand
• Packaging design balanced bold visual storytelling with clear product communication
• Visual system designed to grow with the brand across new product lines and markets
• Packaging design balanced bold visual storytelling with clear product communication
• Visual system designed to grow with the brand across new product lines and markets
Software used
Adobe Illustrator, Photoshop, InDesign