Role
Lead Designer | BBC Studios
Overview
Exhibition design for the Designing Duggee show at the Design Museum, London — the world's leading museum devoted to contemporary design. The exhibition, produced in partnership with BBC Studios and Studio AKA, invited visitors to explore the design process behind the six-time BAFTA award-winning CBeebies series. Hey Duggee had accumulated one billion minutes of YouTube view time and had fans in more than 150 countries at the time of the exhibition.
My Contribution
• Created navigation and display designs using recognisable show characters and visual elements
• Designed large-format prints, signage, and display graphics throughout the exhibition space
• Developed interactive elements to ensure seamless visitor flow and family engagement
• Worked within the Design Museum's environmental and brand constraints while maintaining the warmth of the show
• Delivered all large-format and environmental graphics to print-ready specification on schedule
• Designed large-format prints, signage, and display graphics throughout the exhibition space
• Developed interactive elements to ensure seamless visitor flow and family engagement
• Worked within the Design Museum's environmental and brand constraints while maintaining the warmth of the show
• Delivered all large-format and environmental graphics to print-ready specification on schedule
Key Highlights
• Exhibition ran at the Design Museum across the October half term and returned for Christmas and New Year — two peak family periods
• Hey Duggee is a six-time BAFTA winner with fans in more than 150 countries and over one billion YouTube minutes
• The free exhibition brought one of CBeebies' most popular IP into one of the world's leading design institutions
• Exhibition accompanied by a new Design Workshop programme organised with BBC Studios
• Hey Duggee is a six-time BAFTA winner with fans in more than 150 countries and over one billion YouTube minutes
• The free exhibition brought one of CBeebies' most popular IP into one of the world's leading design institutions
• Exhibition accompanied by a new Design Workshop programme organised with BBC Studios
Software used
Adobe Illustrator, Photoshop, InDesign