Role
Senior Designer
Overview
A bold and cinematic DVD boxset design captures the intensity, grit, and psychological depth of the BBC’s acclaimed crime drama, Luther, starring Idris Elba.
My Contribution
• Led the visual direction and packaging design, translating the show’s brooding tone into a cohesive, high-impact physical product.
• Designed custom artwork and layout for multiple boxset formats, balancing commercial appeal with fan recognition.
• Collaborated closely with BBC Studios, licensers, and printers to ensure high-quality output and brand fidelity.
• Designed custom artwork and layout for multiple boxset formats, balancing commercial appeal with fan recognition.
• Collaborated closely with BBC Studios, licensers, and printers to ensure high-quality output and brand fidelity.
Key Highlights
• Developed collector’s edition artwork praised for its striking monochrome palette and dramatic typographic treatment.
• Delivered press-ready assets for national print media under tight production deadlines.
• Ensured design continuity across on-disc menus, booklet inserts, and promotional materials.
• Delivered press-ready assets for national print media under tight production deadlines.
• Ensured design continuity across on-disc menus, booklet inserts, and promotional materials.
Software used
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro
