Role
Senior Designer | 2 Entertain Ltd
Overview
DVD boxset design for BBC's Luther, the critically acclaimed crime drama starring Idris Elba. The show received eleven Primetime Emmy nominations and Elba won a Golden Globe, Critics' Choice, and Screen Actors Guild Award for his performance. The brief required a design that matched the show's brooding, cinematic tone while working commercially across multiple boxset formats.
My Contribution
• Led the visual direction and packaging design, translating the show's psychological intensity into a cohesive physical product
• Designed custom artwork and layout across multiple boxset formats, balancing fan appeal with retail cut-through
• Collaborated with BBC Studios, licensers, and printers to ensure brand fidelity and quality of production
• Delivered press-ready assets for national print media under tight production deadlines
• Designed custom artwork and layout across multiple boxset formats, balancing fan appeal with retail cut-through
• Collaborated with BBC Studios, licensers, and printers to ensure brand fidelity and quality of production
• Delivered press-ready assets for national print media under tight production deadlines
Key Highlights
• Collector's edition artwork praised for its striking monochrome palette and typographic treatment
• Design held visual consistency across on-disc menus, booklet inserts, and promotional materials
• Delivered for a show that received eleven Primetime Emmy nominations and multiple major awards
• Design held visual consistency across on-disc menus, booklet inserts, and promotional materials
• Delivered for a show that received eleven Primetime Emmy nominations and multiple major awards
Software used
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro
