Role
Creative Director
Overview
Mesmerica 3D is a groundbreaking immersive experience combining Grammy-nominated composer James Hood’s music with hypnotic 3D animated visuals. Presented in IMAX theatres across North America, the show invites audiences on a meditative journey through enchanting imaginary landscapes designed to soothe, inspire, and uplift.
My Contribution
• Led the overall creative direction, shaping the show’s visual identity and promotional strategy.
• Managed and mentored a junior design team, ensuring high standards across all deliverables.
• Led the design of key artwork, title treatments, and promotional visuals used across print, digital, and motion.
• Took a hands-on role in design execution, from initial concepts through to final delivery.
• Directed the production of posters, merchandise, social campaigns, and trailers.
Key Highlights
• Contributed to the show’s expansion to over 30 cities, establishing Mesmerica as a leading immersive experience.
• Created a large-format 16ft banner for high-impact venue branding.
• Delivered cohesive artwork for use in both physical theatres and digital marketing.
• Ensured brand consistency across all platforms and international partnerships.
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects, Blender, Acrobat Pro, Generative AI