Role
Creative Director | Poseidon Digital / Worlds®
Overview
Mesmerica 3D is a large-scale immersive experience combining Grammy-nominated composer James Hood's music with hypnotic 3D animated visuals, presented in IMAX theatres across North America. As the most popular show of its kind in history, Mesmerica required a complete brand and marketing system to support an ongoing rollout across more than 100 iconic venues worldwide, including the Henry Ford Museum, Liberty Science Center, and the Canadian Museum of History.
My Contribution
• Led the overall creative direction, shaping the show's visual identity and promotional strategy from the ground up
• Managed and mentored a junior design team across all deliverables
• Designed key artwork, title treatments, and promotional visuals for print, digital, and motion
• Directed the production of posters, merchandise, social campaigns, and trailers
• Created a 16ft large-format banner for high-impact venue branding
• Managed and mentored a junior design team across all deliverables
• Designed key artwork, title treatments, and promotional visuals for print, digital, and motion
• Directed the production of posters, merchandise, social campaigns, and trailers
• Created a 16ft large-format banner for high-impact venue branding
Key Highlights
• Mesmerica has sold over 900,000 tickets, setting records as the fastest-selling full-dome music experience in history
• Nominated for the Producers Guild of America's first-ever Innovation Award in 2019
• Show expanded to over 100 iconic venues worldwide across North America, Canada, and the UK
• Featured on NBC, FOX News, and in numerous national and regional publications
• Part of the wider Worlds® immersive portfolio that has reached over 1.3 million audiences
• Nominated for the Producers Guild of America's first-ever Innovation Award in 2019
• Show expanded to over 100 iconic venues worldwide across North America, Canada, and the UK
• Featured on NBC, FOX News, and in numerous national and regional publications
• Part of the wider Worlds® immersive portfolio that has reached over 1.3 million audiences
Software used
Adobe Illustrator, Photoshop, InDesign, After Effects, Blender, Acrobat Pro, Generative AI