Role
Creative Director / Design Lead
Overview
A breathtaking 360° audiovisual journey blending Grammy-nominated James Hood’s music with mesmerising visuals, designed to captivate and uplift audiences.
My Contribution
• Led the creative vision and advertising direction, ensuring an immersive, family-friendly experience.
• Developed key artwork and marketing visuals for global promotion.
• Collaborated with a team of editors to align visuals with the musical storytelling.
• Developed key artwork and marketing visuals for global promotion.
• Collaborated with a team of editors to align visuals with the musical storytelling.
Key Highlights
• Successfully expanded the show’s branding to international audiences.
• Created the animated header for the website that enhanced user engagement.
• Helped drive the show’s award-winning status and large-scale audience reach across socials.
• Working with UI/UX teams, web developers and CMS teams to develop the new website.
• Created the animated header for the website that enhanced user engagement.
• Helped drive the show’s award-winning status and large-scale audience reach across socials.
• Working with UI/UX teams, web developers and CMS teams to develop the new website.
Software used
Figma, Miro, Photoshop, InDesign, Illustrator, After Effects, Generative AI, ChatGPT, LeadPages