Role
Creative Director / Design Lead | Poseidon Digital / Worlds®
Overview
A breathtaking 360° audiovisual experience blending James Hood's Grammy-nominated music with immersive dome visuals. The project required a full brand and campaign system designed to appeal to a broad, family-friendly global audience across planetariums, science centres, and dome theatres.
My Contribution
• Led creative vision and advertising direction across all promotional touchpoints
• Developed key artwork and marketing visuals for global promotion across digital, print, and social
• Collaborated with editors to align visual language with the musical storytelling
• Designed the animated website header and worked with UI/UX and web development teams on the new site
• Oversaw CMS integration and digital asset delivery
• Developed key artwork and marketing visuals for global promotion across digital, print, and social
• Collaborated with editors to align visual language with the musical storytelling
• Designed the animated website header and worked with UI/UX and web development teams on the new site
• Oversaw CMS integration and digital asset delivery
Key Highlights
• Part of a portfolio that collectively sold over 1.3 million tickets across more than 100 venues worldwide
• Show extended to international audiences across North America, Canada, and the UK
• Website animated header improved user engagement and dwell time on launch
• Show extended to international audiences across North America, Canada, and the UK
• Website animated header improved user engagement and dwell time on launch
Software used
Figma, Miro, Photoshop, InDesign, Illustrator, After Effects, Generative AI, ChatGPT, Leadpages