








Role
Lead Designer
Overview
Designed the key artwork for Sherlock, used internationally on Netflix, Amazon Prime,
and Apple.
and Apple.
My Contribution
• Developed promotional visuals for the global market.
• Created compelling key art using a mix of photography and digital painting.
• Ensured brand consistency across all Sherlock promotions.
• Created compelling key art using a mix of photography and digital painting.
• Ensured brand consistency across all Sherlock promotions.
Key Highlights
• Launched the careers of Benedict Cumberbatch and Martin Freeman.
• Maintained long-term visibility of Sherlock’s visual brand.
• Successfully translated artwork for multiple languages and regions.
• Maintained long-term visibility of Sherlock’s visual brand.
• Successfully translated artwork for multiple languages and regions.
Software used
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro