Role
Lead Designer | 2 Entertain Ltd / BBC Studios
Overview
Key artwork for the BBC's Sherlock series, used internationally across Netflix, Amazon Prime, and Apple, as well as in DVD and retail formats across multiple series. The work required evolving the visual identity across different story arcs while maintaining a consistent, immediately recognisable brand that became one of the BBC's most successful global properties.
My Contribution
• Created key art using a combination of photography and digital painting techniques across multiple series
• Adapted artwork for international markets, platforms, and formats including DVD, retail, and digital storefronts
• Designed packaging and promotional materials for each series release
• Maintained long-term visual consistency as the show evolved across series and cast changes
• Adapted artwork for international markets, platforms, and formats including DVD, retail, and digital storefronts
• Designed packaging and promotional materials for each series release
• Maintained long-term visual consistency as the show evolved across series and cast changes
Key Highlights
• Key art placed on Netflix, Amazon Prime, and Apple globally
• Sherlock's last season was watched by 98 million viewers in China alone
• Work contributed to establishing one of the BBC's most recognisable global brand presences
• Adapted across multiple languages, formats, and regions without loss of visual impact• Successfully translated artwork for multiple languages and regions.
• Sherlock's last season was watched by 98 million viewers in China alone
• Work contributed to establishing one of the BBC's most recognisable global brand presences
• Adapted across multiple languages, formats, and regions without loss of visual impact• Successfully translated artwork for multiple languages and regions.
Software used
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro