Role
Creative Director / Design Lead
Overview
A cinematic campaign for BBC’s Sherlock, developing two distinct campaign icons for UK and Asia markets.
My Contribution
• Designed key promotional artwork.
• Adapted branding for international audiences.
• Created marketing materials for social media, TV, and print.
• Adapted branding for international audiences.
• Created marketing materials for social media, TV, and print.
Key Highlights
• Strengthened Sherlock’s brand presence across global markets.
• Maintained visual continuity while catering to regional audiences.
• Delivered high-impact visuals seen worldwide.
• Maintained visual continuity while catering to regional audiences.
• Delivered high-impact visuals seen worldwide.
Software used
Adobe Illustrator, Photoshop, InDesign