Role
Lead Designer | BBC Studios
Overview
Brand and character design for the animated TV adaptation of Supertato, based on the bestselling picture book series by Sue Hendra and Paul Linnet. The show launched on CBeebies in October 2022 as a co-production with Tencent Video and immediately became the biggest CBeebies launch of the year.
My Contribution
• Redrew characters and visual elements for use across print, digital, and broadcast formats
• Maintained brand consistency across all media as the property moved from page to screen
• Developed marketing materials for launch and ongoing promotional campaigns
• Maintained brand consistency across all media as the property moved from page to screen
• Developed marketing materials for launch and ongoing promotional campaigns
Key Highlights
• Supertato saw the biggest audience numbers at launch for any CBeebies show in 2022
• The show is a consistent top three performer for children aged 0-6
• Official YouTube channel has accumulated 19.7 million views since its September 2022 launch
• The show airs internationally on RTÉ in Ireland, ABC in Australia, and CBeebies global channels
• The show is a consistent top three performer for children aged 0-6
• Official YouTube channel has accumulated 19.7 million views since its September 2022 launch
• The show airs internationally on RTÉ in Ireland, ABC in Australia, and CBeebies global channels
Software used
Adobe Illustrator, Photoshop, InDesign