Role
Lead Designer / Branding Director
Overview
Brand identity for Well Run Brum, a community-driven initiative promoting mental health and physical fitness through group running in Birmingham. The brief required a warm, approachable identity that could attract a diverse range of participants and communicate the initiative's dual focus on physical and mental wellbeing.
My Contribution
• Designed the logo and full brand identity, creating a warm and inclusive visual language
• Developed promotional assets to support community recruitment and event communications
• Ensured a consistent visual identity across digital and physical platforms
• Developed promotional assets to support community recruitment and event communications
• Ensured a consistent visual identity across digital and physical platforms
Key Highlights
• Brand helped the initiative gain visibility and attract a diverse participant community in Birmingham
• Identity balanced energy and approachability for a broad audience across age and background
• Assets adopted consistently across social media, printed materials, and event signage
• Identity balanced energy and approachability for a broad audience across age and background
• Assets adopted consistently across social media, printed materials, and event signage
Software used
Adobe Illustrator, Photoshop, InDesign