Role
Design Director | Mozzington
Overview
Full rebrand for The Whisky Stock, a company specialising in whisky collecting, tasting, and ownership. The brief was to elevate the brand credibly into the premium space, creating a visual identity that could appeal to serious collectors and new audiences alike.
My Contribution
• Led the full rebrand and visual identity development
• Managed a team of four designers across the project
• Designed a suite of brand icons, logomark, and full promotional materials
• Developed detailed brand guidelines to ensure consistency across all platforms and communications
• Managed a team of four designers across the project
• Designed a suite of brand icons, logomark, and full promotional materials
• Developed detailed brand guidelines to ensure consistency across all platforms and communications
Key Highlights
• Repositioned the brand credibly within the premium whisky market
• Brand guidelines adopted across digital, print, packaging, and events
• Identity system built to support ongoing brand growth and new product development
• Brand guidelines adopted across digital, print, packaging, and events
• Identity system built to support ongoing brand growth and new product development
Software used
Adobe Illustrator, Photoshop, InDesign