Role
Creative Director / Design Lead | Poseidon Digital / Worlds®
Overview
Complete brand identity for Worlds®, the immersive entertainment company behind a portfolio of large-scale dome and IMAX experiences. The brief was to build a brand that could hold a family of distinct shows under one umbrella while establishing Worlds® as a credible player in the immersive entertainment market and supporting multi-million pound investor fundraising.
My Contribution
• Designed the logo, brand guidelines, and full suite of promotional assets from scratch
• Developed a cohesive digital presence including the B2B website and social media visual system
• Created 3D mockups and looping animated sequences for marketing and investor materials
• Built a shared asset library and oversaw brand usage across all internal teams and external partners
• Designed a 16ft large-format banner for high-impact venue and event presence
• Developed a cohesive digital presence including the B2B website and social media visual system
• Created 3D mockups and looping animated sequences for marketing and investor materials
• Built a shared asset library and oversaw brand usage across all internal teams and external partners
• Designed a 16ft large-format banner for high-impact venue and event presence
Key Highlights
• Brand identity rolled out consistently across all shows, venues, merchandise, and investor materials
• B2B website and animated content supported multi-million pound fundraising pitch decks
• Visual system scaled across 100+ venues, multiple shows, and international partnerships
• Worlds® portfolio collectively sold over 1.3 million tickets reaching 900,000+ audiences
• B2B website and animated content supported multi-million pound fundraising pitch decks
• Visual system scaled across 100+ venues, multiple shows, and international partnerships
• Worlds® portfolio collectively sold over 1.3 million tickets reaching 900,000+ audiences
Software used
Adobe Illustrator, Photoshop, InDesign, Adobe Dimensions, After Effects, Generative AI